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Search results for “immersive experience”
How hotels can localise their website to compete with Airbnb
06/12/2016
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6:32:49 PM
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This whole idea of experiencing destinations like a local has become a major travel trend in recent years. As Airbnb pushes this idea, hotels need to consider how they can promote unique, local experiences of their own.
Sygic takes majority share of Tripomatic, rebrands its travel app
04/28/2016
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10:15:19 PM
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Sygic, a maker of mobile navigation apps, took a 51% equity stake in Tripomatic, a Czechia-based startup that helps travelers create and book custom itineraries. The Tripomatic name has been replaced with Sygic Travel on the trip-planning mobile app for iOS and Android. In a few weeks’ time, Sygic Travel will release an app with immersive 360-videos that can be seen using a VR headset on Oculus Rift.
Programmatic ads could do better at targeting travelers abroad
04/08/2016
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4:26:51 PM
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Although smartphones are becoming essential devices for travellers today, advertisers fail to provide highly relevant ads to their locations and search history. The benefit of shortening a customer’s journey by showing them personalized ads related to those searches. What’s more, dynamic creative optimization (DCO) allows advertisers to customize their creative to the consumer.
Seeing is believing – imagery, icons and interaction in destination marketing
04/01/2016
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6:26:36 PM
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In order to inspire travelers to not only consider but also actually book a trip, destination marketers could create immersive and interactive videos, provide digital concierge service and make use of social media.
How hotels can personalize the customer experience to compete with Airbnb
03/23/2016
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11:16:54 AM
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Companies like Airbnb have blown the traditional market wide open and the most amazing thing about this service is that it owns no assets apart from a really well-designed, digital service. Hotels need to up their personalisation game.
Apple thinks the future of TV is apps, so where are the travel ones?
03/25/2016
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1:17:31 PM
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Travel apps represent about 5% of mobile apps, but they don’t nearly have a 5% share among the TV apps yet. However, Apple TV, as a new app platform, is ideal for engaging travellers with inspiring content and helping them better research travel.
These new wraparound headsets help fliers forget they’re on a plane
03/07/2016
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7:19:41 PM
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Recently,a French startup Skylights launched a lightweight headset that offers an immersive, 2D/3D cinema experience on a wide-angle, high-definition screen that no one but the wearer can see.
CAR Inc. solidifies its position, entry barriers get stronger too
03/18/2016
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11:12:19 AM
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As debt financing, vehicle purchasing and setting up operations and a brand get tougher in auto mobility, CAR believes its current position is quite strong at this juncture.
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